The Art of Arrival – How Design Creates Instant Constant, Comfort, and Conversion
đź“… Date: Wednesday 18th June 2025
⏰ Time: 2pm CET (Stockholm) / 3pm EET (Helsinki)
The guest journey begins long before arrival, but it’s the physical arrival experience that transforms anticipation into emotion. In this inspiring session, Lang & Schwander — specialists in crafting bespoke hospitality interiors — reveal how thoughtful design of entry moments becomes a powerful brand touchpoint that sets the tone for the entire stay.
Explore how entrances, lobbies, and first-glance spaces — from grand architectural statements to subtle design details — create an instant sense of belonging, trust, and desire. Then journey further with us as we explore how restaurants, bars, meeting and event spaces, and guest rooms seamlessly continue the brand story. Learn how design choices in lighting, materiality, spatial flow, and signage unite each area into a cohesive, elevated experience that aligns with operational excellence.
Lang & Schwander’s holistic approach — from concept to execution — ensures every space not only enhances guest satisfaction but also supports revenue growth and operational efficiency.
In this webinar and live Q&A, you’ll learn:
What You’ll Learn:
âś… How to design powerful arrival moments that build trust and desire from the first step inside
âś… Strategies to extend your brand story across restaurants, meeting and event spaces, and guest rooms to ensure a seamless guest journey
âś… The role of lighting, material choices, spatial flow, and signage in reinforcing brand identity and elevating guest comfort
âś… How design can enhance operational efficiency while supporting revenue growth
✅ Real-world examples of Lang & Schwander’s approach to translating brand promises into unforgettable guest experiences
Who Should Attend?
- Hotel Owners & General Managers
- Design & Branding Professionals
- Sales & Marketing Leaders
- Hospitality Executives looking to elevate guest experience and optimize revenue
Don’t miss this chance to learn directly from industry leaders and real success stories.
Presented by:
Lauren Gerchakov, AIA
VP of Interiors and Marketing
LANG & SCHWANDER Hotel Interiors
Hanna Lak, Hotelovate
As the organiser and moderator, Hanna brings insights into the modern guest journey and how technology bridges operations and experience.
Sponsored by Nordic Revenue Forum
L&S Design Studio is a dynamic, independent, and international atelier of interior design and project realization, with its heart rooted in creativity and craftsmanship. Since our founding, we have dedicated ourselves to transforming hospitality spaces into extraordinary experiences, weaving storytelling into every detail. At L&S, we curate environments like a book editor crafts stories — shaping every element for the comfort, delight, and memory of the guest.
About the webinar series
Guest Journey Unlocked is a webinar series brought to you by Hotelovate and leading partners, designed to inspire hospitality leaders to rethink every touchpoint in the guest journey—beyond just technology.
From creative hotel interior design to staff training and service culture, explore how the right blend of physical spaces, human interactions, and operational excellence can elevate guest experience, improve day-to-day operations, drive sales and marketing, and ultimately optimise revenue and profitability.
Learn how thoughtful design, personalized service, and operational best practices can make a lasting impact on your guests’ stay—from arrival to departure.
