• CRS is fast becoming the central hub of hotel distribution strategy

    Why the CRS is fast becoming the central hub of hotel distribution strategy

    Among the critical choices in formulating a revenue management strategy,selecting the primary distribution system for a hotel stands out. Historically, theProperty Management System (PMS) fulfilled this role, but its limitations havebecome increasingly evident in recent times. Let’s clarify that our PMS partners are invaluable, but it’s essential to recognizethat the PMS was primarily designed for […]

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